(see Myth 1 for the first in the mini-series)
Myth #2: It costs too much to use a buyer’s broker.
Reality: You don’t pay our fee. That’s right, not a penny comes out of your pocket.
For this, you receive:
- A coach who understands what you’re looking for, helps you sift through listings and finds real candidates that meet your criteria;
- Strategic guidance based on your budget and investment requirements, including financing strategies and resources;
- An in-depth comparative analysis of like properties in the context of the current market landscape;
- The optimal positioning and framing of you as a buyer to that specific seller;
- A knowledge-based bidding strategy that benefits from the objectivity of skilled, third party negotiator;
- A partner to guide you through the buying process and ensure that your board package is complete and expeditiously submitted, and much much more …
And if you call within the next 10 minutes you’ll receive this handy slicer, dicer, chopper for Free just for trying our product.
Seriously, though, what’s the catch? The fee comes out of the selling agent’s pocket. A seller enters into a listing agreement with his/her agent for an agreed upon amount or percentage. When that agent then markets the property to the brokerage community, there is also a pre-set portion of their fee that they are paying buyers’ agents as compensation.
{ 2 comments… read them below or add one }
A great job “Honeycrisp”, in driving home the buyer’s broker rep facts.
The entire blog is witty and well written. Kept me a-read’n , I sent it onto Fred, he’s still engaged!
Three Cheers!
Very glad to hear it, Barbara. Looking forward to your thoughts on the other topics we cover on here … There’s nothing like a new perspective to make these pieces come alive!