Some of the most interesting conversations we’ve had of late stem from aligning your marketing strategy with the interests of the anticipated buyer. Take an honest look at the apartment and put yourself in buyers’ shoes. Ask yourself what they would need to see. Feature the benefits that speak directly to their needs.
If they’re investors, focus on the numbers and on that loose building subletting policy.
If they’re first time home-owners, discuss that fantastic school two blocks down or the potential to convert that home office into a nursery.
Know to whom you are marketing to do so most effectively. P.S. and don’t forget to track the strategy through tangible metrics.
